Better by Design: The Bra

I thought this legendary episode was lost forever, but thanks to 4oD, we can enjoy it once more.

Seymour Powell, the London based design duo, were the subject of a television series in the 80’s. Each week they would tackle an everyday object, and attempt to improve upon it. In this episode they looked at bras - surely a woman’s best friend and worst enemy.

The technology that they use is hilarious - Finite Element models and dual shot moldings. The final product is certainly high tech, but it is it comfortable? Sadly the design didn’t catch on, but it makes for fascinating viewing.